Game changers: Women in innovation - Torie Chilcott | The English Channel
Innovate UK

Game changers: Women in innovation - Torie Chilcott


Scoota is a ‘programmatic platform’ that enables advertisers to create, activate, measure and optimise brand campaigns at scale. The platform uses real-time data to automate media buying by targeting specific audiences and demographics, enabling brands to automatically tailor messages to consumers at the right moment and in the right context. In 2017, the company is forecast to turn over £9 million.

From pain to gain. Torie started her career in television, producing for the likes of CNN, ITV and Sky. A job on Pop Idol looked to be a springboard to even greater success – until the day she was fired by pop music impresario Simon Fuller. But TV’s loss was the advertising industry’s gain. Torie and her co-founder James Booth spotted an exciting new trend – the increasingly important role of content in online brand advertising – and immersed themselves in the world of branded content for fast-moving consumer goods and various supermarket, fashion and food brands. With James’ personal investment in place, Torie urgently needed to raise her own chunk of capital in order to jointly secure the company’s first round of seed funding. This would enable the duo to build their big idea: an advertising platform that distributed highly engaging and relevant content to the right people at the right time.